The Consumer Protection Act (“the CPA”) came into working on 1 April 2011 and has a huge impact on the way that companies can promote and market their goods and services to their clients. One of the issues that businesses must take note of is that they are not allowed to contact consumers (whether it is a client or a potential client) for the purpose of selling or offering products or services to them during the prohibited times as set out in the CPA.

The prohibited times for contacting consumers is:

  • Sundays and public holidays
  • Saturdays before 09h00 and after 13h00
  • All other days between 20h00 and 08h00, the following day

If the consumer has expressly or implicitly requested or agreed to being contacted during the prohibited times, it is however allowed.

About the Writer: Annelene Dippenaar is an admitted attorney, practicing since 2006. She has advised various clients, including registered banks, credit providers and other listed companies on the National Credit Act 34 of 2005. Since 2010 she has been employed by Compuscan, a registered credit bureau, as legal advisor and compliance officer. Annelene obtained a BA. (Law), LLB and LLM at the University of Stellenbosch and is currently writing her doctors thesis.

If you have any questions please contact us on 021 888 6000 or e-mail: [email protected] 

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